Disney obviously rakes in plenty of profit from its movies, but the company also collects a fortune from merchandising and its fabled theme parks. Now that it lays claim to the entireStar Wars franchise, there’s little doubt Disney will leverage the brand both in and out of the theater. In fact, it’s already gauging interest for a potential Star Wars attraction at Disneyland. A new survey being distributed to some of Disney’s most dedicated park visitors — those who hold an Annual Pass — asks participants to rate their familiarity with the Star Wars universe. That includes characters, places, and story arcs across feature films, books, and video games. Disney is even getting a bit granular, with one question asking “what is the name of the microscopic life-forms that dwell within all living beings in the Star Wars universe?” (Source: TheVerge.com)
Technically, the Anaheim, California-based Disneyland already has Star Wars-themed attractions, including the 3D Star Tours flight in Tomorrowland. Last year, Disney’s Hollywood Studios also offered visitors the chance to customize their own Han Solo in carbonite sourvenir. Despite all this awesomeness, we’re still unsure how to trust Disney after it acquired Lucasfilm, with plans to produce Star Wars: Episode VII. (Source: Digital Trends)
If Imagineers are looking to spruce the park up and increase the number of rides in one fell swoop, Star Wars Land might be just the E-ticket. Or it may end up next door at the Disney California Adventure Park. Either way, we’d encourage Imagineers to look at the work of one of their alumni, Tim Delaney — who did a concept sketch many years ago imagining the Death Star and the Millennium Falcon replacing Space Mountain. Check it out:
I don’t expect the Cars Land at California Adventures to have legs. The Cars movie franchise is pretty much done. Star Wars however is going to continue with new films and TV shows. This is indeed a no-brainer for Disney. But please no Jar Jar Binks!